Course Title: Graphic Design
Lecturer: Richard Miles
Student: Heather Bradley
Proposed Essay Title or Topic:
The influence of technology on the history of Typography (Hand made vs. Digital type)
Main issues addressed by the essay and the thrust of the argument (in bullet points):
· Plato, Benjamin, Baudrillard; Base understanding of Imitation and the perceived aura.
· Critical evaluation of the influence of technology on type.
· Advantages and Disadvantages of digital type; a comparative study.
· Research and findings of responses to both hand made and digital type.
What visual material will be looked at?
Woodblock, Letterpress & Digital fonts
The media; old & modern day newspaper print
What theoretical approach / methodology will be seen?
Mimesis (Imitation), Mass reproduction, Reality, Virtuality & Hyper-reality
Which specific theorists / writers will be referred to?
Plato – Mimesis (The perceived ‘object-ness’)
Walter Benjamin – The Aura
Jean Baudrillard – Simulacra and Simulation
At least 5 Books / Articles / Resources; Already located (Using Harvard)
1. Plato, (1974) ‘The Republic’ (Book VII), Penguins Books Ltd.
2. Benjamin, W. (1936) ‘The Work of Art in the Age of Mechanical Reproduction’
3. Baudrillard, J. (1989) ‘Simulacra and Simulation’, University of Michagan Press.
4. Baudrillard, J. and Benedict, J. (1996) ‘The System of Objects’, Verso Books.
5. Horrocks, C. (1999) ‘Introducing Baudrillard’, Icon Books Ltd.
2 comments:
Proposal Approved.
This sounds interesting and original. I'm not totally convinced that the theorists that you are proposing solidly map onto your topic but I will be interested to see how this pans out.
Your Harvard referencing is almost right but needs a place of publication before the publisher.
Look at Marshall McLuhan's Gutenburg Galaxy. It will perhaps be more relevant than some of the other sources that you have looked at.
http://books.google.co.uk/books?id=y4C644zHCWgC&dq=mcluhan+gutenburg+galaxy&printsec=frontcover&source=bn&hl=en&ei=3gWVS8yuDpWTjAeP7MCBCw&sa=X&oi=book_result&ct=result&resnum=4&ved=0CBoQ6AEwAw#v=onepage&q=&f=false
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